Meet Your Customers
While traditional marketing (e.g. direct mail, print advertising, and billboards) still holds its place, most millennials want access to information when they want it, and how they want it. We are a savvy, sophisticated, and fast-paced society. StraightFire’s sole purpose in marketing is to drive profitable growth and expand customer relationships with the fastest response and greatest return. We tailor-fit each marketing campaign to our clients specific target market. Print campaigns can still be part of the overall strategy, but they leverage QR codes, hashtags, websites, and social media icons to drive people back to an online experience where there are ways of tracking their interactions. We’re still marketers, just living in a digital world.
Dining out with friends has never been the same since the introduction of Instagram. Dating has become a matter of swiping right or swiping left. And if you thought you’d leave work behind at the end of the day, think again. You’ll be retargeted by advertisements for items you searched for during the day, or simply profiled based on your geographic location, job title, and more. Digital drives results for businesses, not just “likes” for your lunchtime hamburger!
We understand that to connect with experiences happening online or off, our clients need to be where their customers are most. It’s simply connecting the right people at the right time with the right medium. The best medium might be digital, but all of our clients share a common goal: to engage with their customers, and motivate them to re-engage.