The Scoop

StraightFire blog

Building Links with Infographics

  Infographics create links, and links drive traffic to your website. Infographics (IG's) are easily shared on social media and well-designed, interesting ones will be liked and copied resulting in many links to your site. They engage audiences at a[...]

Categories: Infographics

Don’t be a Spam Man!

  Don't send email campaigns that end up as SPAM. If you buy lists or poorly maintain your own list, you run the risk of damaging your professional reputation. Clients, or potential ones, might peg you as a sender they[...]

Categories: Email Marketing

Human Touch Branding

  We won an overnight stay at a DoubleTree this past weekend and relished the needed break from our noisy digital world. Of course, my marketing brain never really shuts off completely (EVER) and I started thinking about their famous[...]

Categories: Branding

For the Love of Print

  Call me washed-up and done and over, but I still wage the war in keeping print alive and well, and I always will. Here's why:   Print Establishes an Emotional Connection Custom-designed printed materials, in particular, captivate the eyes[...]

Categories: Branding, Digital Marketing, Graphic Design, Large Format Graphics, Print

Why Digital Marketing?

While traditional marketing (e.g. direct mail, print advertising, and billboards) still holds its place, most millennials want access to information when they want it, and how they want it. We are a savvy, sophisticated, and fast-paced society. StraightFire's sole purpose[...]

Categories: Digital Marketing, Social Media, Web Marketing

Social Media Marketing with Facebook and Instagram

  Social media continues to evolve and provide a number of ways for brands to target their customers. The following represents two examples of how StraightFire Digital Marketing can incorporate direct response initiatives into your social media strategy.   Collection[...]

Categories: Digital Marketing, Social Media, Web Marketing

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