The Scoop

StraightFire blog

Human Touch Branding

  We won an overnight stay at a DoubleTree this past weekend and relished the needed break from our noisy digital world. Of course, my marketing brain never really shuts off completely (EVER) and I started thinking about their famous[...]

Categories: Branding

For the Love of Print

  Call me washed-up and done and over, but I still wage the war in keeping print alive and well, and I always will. Here's why:   Print Establishes an Emotional Connection Custom-designed printed materials, in particular, captivate the eyes[...]

Categories: Branding, Digital Marketing, Graphic Design, Large Format Graphics, Print

Why Digital Marketing?

While traditional marketing (e.g. direct mail, print advertising, and billboards) still holds its place, most millennials want access to information when they want it, and how they want it. We are a savvy, sophisticated, and fast-paced society. StraightFire's sole purpose[...]

Categories: Digital Marketing, Social Media, Web Marketing

Social Media Marketing with Facebook and Instagram

  Social media continues to evolve and provide a number of ways for brands to target their customers. The following represents two examples of how StraightFire Digital Marketing can incorporate direct response initiatives into your social media strategy.   Collection[...]

Categories: Digital Marketing, Social Media, Web Marketing

2017 Graphic Design Trends

Sleek photography and bold text balanced with a vibrant color palette is where it's at. This combination communicates class and energy. It is a clear and concise message, that connects quickly with the audience on an emotional level. This combination[...]

Categories: Branding, Graphic Design, Web Design, Web Marketing

What is Branding?

Branding is the perception a consumer has when they see, hear or think of your company name. StraightFire can say with confidence that well-researched branding is a key element to your business success. The battle for customers intensifies day by[...]

Categories: Branding

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