The Scoop

StraightFire blog

Outside the Box

  In their book, The Blue Ocean Strategy W. Chan Kim and Renée Mauborgne use the metaphor of red and blue oceans to describe our competitive consumer market. The central marketing strategy is to stand apart from your rivals and[...]

Categories: Branding, Marketing Strategy

Direct Mail: Trick or Trust?

  In a study from Marketing Sherpa, 76% of surveyed consumers said they trust traditional advertising like direct mail over online channels such as pop up ads, banner ads, video posts and social media marketing. The results from this digital[...]

Categories: Direct Mail, Graphic Design, Print

How to Dominate Google With SEO

  I Have to Build Trust With Who-gle? Yes. Essentially it is the same as with any other relationship, especially if the ultimate goal is to be in charge. Trust is most certainly the pathway to Google's heart, if there[...]

Categories: Content Writing, SEO

Bon Voyage to Our Beloved Virgin

  The Little Engine That Could This past weekend I had my first flight aboard Virgin America and was so impressed by my mood altering experince that I did some study on the brand and my long time hero, Richard[...]

Categories: Branding

Keeping Your Online Reputation Golden

The Importance of Reputation Management   Did you know that 88% of consumers trust online reviews as much as personal recommendations? Unfortunately, 2 star ratings, negative Google results, revenge porn, hate sites and inadequate online privacy laws, can damage your[...]

Categories: Reputation Management, SEO

Why Your Website Should Be Mobile Ready

  By simply observing the activity at Starbuck's, I can probably bet you're reading this article from your mobile device. People in business can no longer ignore the upward trend to be front and center on the Google stage, with[...]

Categories: Digital Marketing, Web Design, Web Marketing

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