The Scoop

StraightFire blog

Top 2018 Website Buzzwords: Mobile Performance

  Is Your Website 2018 Ready? An outdated website can dramatically decrease conversions. Cluttered design distracts visitors from the conversion point; lack of modern upgrades can make a client mistrust your business and move on. Lots of white space and[...]

Categories: Internet Marketing, Web Design

Template or Custom Website?

  Our Experience After 15+ years as web designers, engineers and developers, we feel confident in sharing our knowledge behind making this very vital decision. We've seen it all. Small business owners to C-level marketing executives tearing their hair out[...]

Categories: Internet Marketing, Web Design

The Brilliant Brillo Box

  When Warhol first came to New York, he was a commercial illustrator dreaming of becoming a famous artist. He worked for the Mad Men crowd on Madison Avenue and tried to fit in by wearing an ordinary suit. Wow![...]

Categories: Branding, Marketing Strategy, Social Media

Outside the Box

  In their book, The Blue Ocean Strategy W. Chan Kim and Renée Mauborgne use the metaphor of red and blue oceans to describe our competitive consumer market. The central marketing strategy is to stand apart from your rivals and[...]

Categories: Branding, Marketing Strategy

Direct Mail: Trick or Trust?

  In a study from Marketing Sherpa, 76% of surveyed consumers said they trust traditional advertising like direct mail over online channels such as pop up ads, banner ads, video posts and social media marketing. The results from this digital[...]

Categories: Direct Mail, Graphic Design, Print

How to Dominate Google With SEO

  I Have to Build Trust With Who-gle? Yes. Essentially it is the same as with any other relationship, especially if the ultimate goal is to be in charge. Trust is most certainly the pathway to Google's heart, if there[...]

Categories: Content Writing, SEO

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