The Scoop

StraightFire blog

Rebranding America’s Malls

Urban malls and flagship stores are struggling to adjust to the rise of eCommerce shopping and lack of foot traffic. In fact, retailers like Sears, Kmart, and Macy's are being decimated. Amazon, Walmart, and Target successfully drive sales through the[...]

Categories: Branding, Digital Marketing, Print, San Diego Digital Marketing

Happiness, connection, loneliness. What are people looking for on social media?

  We live in a day and age where society is deluged with an over abundance of media, advertising and excessive stimuli…so much so that it’s next to impossible to hold the attention of the average Joe for more than[...]

Categories: Reputation Management, Social Media

Digitally Distinct in 2019

Stuffed with holiday carbs and a sugar hangover, today I'm finally done with feeling overdone and ready to forge ahead into 2019. Calendars are flying off the shelves (I still like to glance at my paper calendar on the wall)[...]

Categories: Branding, Digital Marketing

The Use of Motion in Marketing

I started out in the newspaper industry creating ads using bursts, arrows, drop shadows, and when it really got exciting, a splash of 100% yellow. My job was to create a loudspeaker against a sea of grey that would push[...]

Categories: Branding, Digital Marketing, Internet Marketing

Keys to Low Cost Marketing

Since its inception in 1998, Google has arguably been the most important internet resource we’ve seen to date. It is a powerhouse of indexed information and is so vital to the average person’s internet experience, that the company has now[...]

Categories: Digital Marketing, Internet Marketing, Reputation Management, SEO

4 Reasons Why Marketing Analytics Are Key

I always sucked at math. I have never considered myself a numbers person until the last few years when I realized that the survival of my newborn, StraightFire, depended on them. Now more than ever no one can successfully run[...]

Categories: Digital Marketing, Web Design

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