The Power of the Pretty
Infographics create links, and links drive traffic to your website. Infographics (IG’s) are easily shared on social media and well-designed, interesting ones will be liked and copied resulting in many links to your site. They engage audiences at a higher level. As visual creatures, we understand more easily and more quickly when information is broken down into graphic elements. It does take time to create IG’s, but a quality graphic will naturally gain links and is well-worth the investment.
A case study: We all — or almost all — want to know just how common our birthday’s are. While not the prettiest graphic ever created, the infographic shown here: https://www.linkedin.com/in/celiacreek/detail/recent-activity/ is easy to interpret, and uses such interesting data, that it created a widely spread piece that went viral.
Personally, I love creating infographics and the process involved with taking written data and making it attractive, interesting, and easy to interpret. Something like putting the final piece of a puzzle in place and seeing the big picture.