5 Reasons to Love StraightFire

REASON #1 We Sincerely Care Each and every one of our clients count. We work our tails off to make sure each one is completely satisfied with our creative solutions and customer service. We research, brainstorm, educate ourselves, and keep[...]

Categories: Internet Marketing, Marketing Agency

Top 2018 Website Buzzwords: Mobile Performance

Is Your Website 2018 Ready? An outdated website can dramatically decrease conversions. Cluttered design distracts visitors from the conversion point; lack of modern upgrades can make a client mistrust your business and move on. Lots of white space and bold[...]

Categories: Internet Marketing, Web Design

Template or Custom Website? 3 Considerations.

Our Experience After 15+ years as web designers, engineers and developers, we feel confident in sharing our knowledge behind making this very vital decision. We've seen it all. Small business owners to C-level marketing executives tearing their hair out trying[...]

Categories: Internet Marketing, Web Design

The Brilliant Brillo Box

    A MASTER AT BRANDING When Warhol first came to New York, he was a commercial illustrator dreaming of becoming a famous artist. He worked for the Mad Men crowd on Madison Avenue and tried to fit in by[...]

Categories: Branding, Marketing Strategy, Social Media

Outside the Box

  Creation of the Blue Ocean In their book, The Blue Ocean Strategy W. Chan Kim and Renée Mauborgne use the metaphor of red and blue oceans to describe our competitive consumer market. The central marketing strategy is to stand[...]

Categories: Branding, Marketing Strategy

Direct Mail: Trick or Trust?

  In a study from Marketing Sherpa, 76% of surveyed consumers said they trust traditional advertising like direct mail over online channels such as pop up ads, banner ads, video posts and social media marketing. The results from this digital[...]

Categories: Direct Mail, Graphic Design, Print

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