Rebranding America’s Malls

Urban malls and flagship stores are struggling to adjust to the rise of eCommerce shopping and lack of foot traffic. In fact, retailers like Sears, Kmart, and Macy's are being decimated. Amazon, Walmart, and Target successfully drive sales through the[...]

Categories: Branding, Digital Marketing, Print, San Diego Digital Marketing

Direct Mail: Trick or Trust?

  In a study from Marketing Sherpa, 76% of surveyed consumers said they trust traditional advertising like direct mail over online channels such as pop up ads, banner ads, video posts and social media marketing. The results from this digital[...]

Categories: Direct Mail, Graphic Design, Print

For the Love of Print

  Call me washed-up and done and over, but I still wage the war in keeping print alive and well, and I always will. Here's why:   Print Establishes an Emotional Connection Custom-designed printed materials, in particular, captivate the eyes[...]

Categories: Branding, Digital Marketing, Graphic Design, Large Format Graphics, Print

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