The Brilliant Brillo Box

  When Warhol first came to New York, he was a commercial illustrator dreaming of becoming a famous artist. He worked for the Mad Men crowd on Madison Avenue and tried to fit in by wearing an ordinary suit. Wow![...]

Categories: Branding, Marketing Strategy, Social Media

Outside the Box

  In their book, The Blue Ocean Strategy W. Chan Kim and Renée Mauborgne use the metaphor of red and blue oceans to describe our competitive consumer market. The central marketing strategy is to stand apart from your rivals and[...]

Categories: Branding, Marketing Strategy

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