Rebranding America’s Malls

Urban malls and flagship stores are struggling to adjust to the rise of eCommerce shopping and lack of foot traffic. In fact, retailers like Sears, Kmart, and Macy's are being decimated. Amazon, Walmart, and Target successfully drive sales through the[...]

Categories: Branding, Digital Marketing, Print, San Diego Digital Marketing

Digitally Distinct in 2019

Stuffed with holiday carbs and a sugar hangover, today I'm finally done with feeling overdone and ready to forge ahead into 2019. Calendars are flying off the shelves (I still like to glance at my paper calendar on the wall)[...]

Categories: Branding, Digital Marketing

The Use of Motion in Marketing

I started out in the newspaper industry creating ads using bursts, arrows, drop shadows, and when it really got exciting, a splash of 100% yellow. My job was to create a loudspeaker against a sea of grey that would push[...]

Categories: Branding, Digital Marketing, Internet Marketing

The Brilliant Brillo Box

  When Warhol first came to New York, he was a commercial illustrator dreaming of becoming a famous artist. He worked for the Mad Men crowd on Madison Avenue and tried to fit in by wearing an ordinary suit. Wow![...]

Categories: Branding, Marketing Strategy, Social Media

Outside the Box

  In their book, The Blue Ocean Strategy W. Chan Kim and Renée Mauborgne use the metaphor of red and blue oceans to describe our competitive consumer market. The central marketing strategy is to stand apart from your rivals and[...]

Categories: Branding, Marketing Strategy

Bon Voyage to Our Beloved Virgin

  The Little Engine That Could This past weekend I had my first flight aboard Virgin America and was so impressed by my mood altering experince that I did some study on the brand and my long time hero, Richard[...]

Categories: Branding

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